Portobello Road No. 171 is the address of Portobello Star, a cocktail bar in Notting Hill. It is also the address where this gin was conceived. On the second floor of the bar resides a Ginstitute, a gin museum and educational center where guests are educated in all things gin. Jake Burger (bartender) and Ged Feltham (proprietor) spent nine months experimenting before the settling on a recipe. Their gin is made from a base of English wheat neutral spirit and 9 botanicals including juniper, orris root, coriander, licorice root, and nutmeg. It is distilled to their specs at the Thames Distillery in London and is then prepared for bottling with additional neutral spirit and water. It is bottled at 42% ABV.